[chris]

I agree with the assessment that Palm is causing confusion among consumers with their naming conventions. Let's not discount the Windows vs Palm OS debate. I'd venture to say there are more than a few consumers who don't know there is a choice until they find themselves at store. Old Palm vets and Windows Mobile fans waiting for the Treo form factor are one thing, but there is a large market of consumers who are first time smartphone owners. In Palm's defense, I think it was a smart move to offer a Windows Mobile product. That being said, the Verizon packaging is identical and the phones are basically identical. So, now let's add the 700wx to the mix to cause just a bit more confusion. Palm has to rely on the customer service reps to provide customers with information to base their selection.

As far as the 755 goes, I welcome the form factor over my Treo 700p, but I don't feel these incremental improvements are enough to excite people. If battery life is sufficient, I could see it as a nice upgrade from the Treo 650. If it were priced agressively (and I doubt it will be), then I'd get excited. Until then, it appears nothing more than a slow-drip of incremental upgrades. Even without the rumor mill, anyone could have guessed this one.