After several calls and an email, it appears that Amazon "might not get the new Sprint plans". I had an in-depth conversation with an Amzazon rep and apparently this is a common thing for Amazon. They do not always get the same plans being offered by wireless providers. In this case, it's the unlimited data for $10 a month. This might change by Sunday (she suggested checking the site). Sprint may just "upgrade" existing plans. I'm sure there are a base of existing Treo 300 users that will want the unlimited data for $10. Either way, this Amazon deal is killer.