Palm Pre Ads Evoke Feelings of Inspiration, Happiness

A nationwide study of 305 viewers looked at response to the new Palm Pre ads. While comments at our site and others seem to have an overwhelmingly negative response to the ads, that was not the case with the study group. In fact, half of the viewers chose inspiration or happiness as the emotions they felt while viewing the ad.


Respondents also felt the ads were generally effective with 46% saying they were “somewhat effective” and 21% saying they were extremely effective. Only 19% found the ads cofusing. MediaCurves allows you to watch the trending of interest throughout the commercial, which is particularly interesting.

From this study, it appears the Palm ads are successful, but do these feelings of inspiration translate to actual purchase? Still too early to tell, but it appears the campaign featuring Tamara Hope is likely to continue given these strong numbers.

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