According to Piper Jaffray analyst T. Michael Walkley, Palm has seen modest sell through thus far on the new Palm Pre Plus and Palm Pixi Plus at Verizon Wireless. In a note to clients, Walkley writes that he is “slightly disappointed” with initial sales at Verizon. Stating the obvious, Walkley believes a more aggressive media campaign should bolster demand. Despite his comments, he does believe Palm is on track to meet his initial forecast of 1 million webOS based phones in the February quarter. To hit his 1.5 million goal for the May quarter, Walkley says it will require “ramping sell-through trends at Verizon.”
Verizon has taken a unique approach to marketing the Palm Pre Plus and it will be interesting to see if the gamble pays off. We’re still wondering where where the Palm Pixi Plus fits into Verizon’s marketing plans, if it does. Does it make sense to split advertising dollars on two webOS devices or get more traction from one campaign?