Palm Pre and iPhone 3GS Top Mindshare Study

An independant research group has released a report titled, ” Signature Smartphones: Gaining Mindshare in Order to Gain Market Share”. The study looks at a number of factors where it relates to consumers mindset regarding smartphones available on the market. The study looks at three components and rates the phones to gain insight into how a product is percieved by consumers. Of course, increased mindshare often results in increased sales and consumers willingness to pay a premium for a product. So how is Palm doing? The Palm Pre, despite being on the market for just a few months, ranked second only to the Apple iPhone 3GS. This is impressive given the fact that the Palm Pre has only been on the market for barely 4 months.

palmpre-iphone

The three components used to guage the results:

  1. Belief that the phone is smart
  2. Belief that the phone is hip/cool
  3. Belief that it will make them more productive

For all that’s been said about the “creepy” Palm Pre girl, the marketing folks at Palm should be lauded for a job well done. They’ve managed to place second to a company that has vast resources, an App Store with over 75,000 applications and a product that has been on the market for a number of years. If they accomplish this within a number of months, what will we be talking about next year at this time?

[via Engadget]

New Low Cost webOS Device Coming By Holidays

According to Macquarie Research analyst Phil Cusick, Palm is likely to introduce a new, low-cost webOS device in time for the holidays.

palm-eos

The Palm Eos, codenamed Pixie, has been rumored to be shipping to Palm in volume sometime in October. The device would likely hit AT&T and one could speculate that a $99 price tag could place in direct competition with the $99 iPhone 3G. Apple has been rumored to be discontinuing the 8GB iPhone 3G and possibly replacing that model with an 8G iPhone 3GS.

Should make for an interesting fall season in smartphones.

via Barron’s

Verizon Might Not See Boost With Palm Pre

An interesting online research study was conducted by Compete.com whereby they measured wireless customers who were shopping around for devices that were not available with their carrier. Those with 10 pageviews or more at competitive wireless carriers were dubbed “pre-churners”. The name has no direct correlation to the Pre, as a Verizon customer shopping for an iPhone 3GS could also be considered a pre-churner. Essentially, it’s a Verizon customer who is spending a significant amount of time on a competitive carrier websites and might switch based upon device.

verizon-palm-pre

The study found just 1.7 percent of Verizon pre-churners were interested in the Palm Pre, compared to 14.8 percernt who were interested in the iPhone 3GS. Of course, the Palm Pre is still a relatively new phone, so those numbers are bound to increase as there are more devices in market and there is a greater brand awareness of Palm’s new OS and phone. One must also consider that possibly these pre-churners might have concerns over Sprint’s network compared to AT&T’s network, thus a lower number of pre-churners surfing Sprint’s website.

Are you a Verizon customer anxiously waiting the Palm Pre? Did you make the switch or did you consider making the switch from Verizon to Sprint?

[via Wireless Week]