Apple today announced their fiscal results and the company posted record revenues, the kind of numbers that typically put executive management in a good mood. With the Palm Pre being called the iPhone killer, Apple CEO Tim Cook seemed less than thrilled with the line of questioning regarding competitive products, most notably Palm’s Pre.
Typically, this would be the moment to offer up a response implying the company is pleased with their product portfolio against current and future products in the marketplace. Cook instead launched veiled threats against companies that violate Apple’s intellectual property. "We approach this business as a software platform business. We are watching the landscape. We like competition as long as they don’t rip off our IP. And if they do, we will go after anyone who does."
The soon to be released Palm Pre does have striking similarities to technology used in Apple’s iPhone. Both use multi-touch, a technology that has a big impact on the usability of a touchscreen phone. Spend a few minutes with the Palm Pre and you’ll notice the flick, pinch and zoom many have come to love with the iPhone. Reporters pressed Cook about multi-touch and specifically Palm’s Pre to which he responded, "I don’t want to talk about any specific company, said Cook. We are ready to suit up and go against anyone. However, we will not stand for having our IP ripped off."
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