Palm has parted ways with Modernista, the ad agency responsible for creating the launch campaign for the Palm Pre. Modernista had handled campaigns for the Palm Pre and the Palm Pixi. Despite heavy criticism from Palm fans, the campaign was successful in strengthening brand awareness. One could argue that despite an increase in positive brand awareness, the ads didn’t result in improved sales of webOS phones.
YouTube: http://www.youtube.com/watch?v=XEq_PubeE6w
YouTube: http://www.youtube.com/watch?v=FIYoc5QxLEA
YouTube: http://www.youtube.com/watch?v=Djp5QBO2_v8
Palm is reportedly looking at various agencies. No comment was available from either Palm or Modernista.
via Advertising Age
Was about time. I think Palm might contract the German guy who made that wonderful ad on the Palm spot contest, showing in 30 seconds the boundaries of webos multitasking.