Palm Launches Treo 680 on Rogers Wireless Network in Canada
By: Jill Janson
Palm has annouced the release of the Palm Treo 680 smartphone in Canada on the Rogers Wireless Network.
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For people who are ready to move up to a full-featured mobile phone that includes everything needed to stay organized, Palm, Inc. has announced the availability of the Palm Treo 680 smartphone, a GSM/GPRS/EDGE quad-band world phone, on Rogers Wireless, Canada’s largest integrated wireless voice and data network.
Customers will find the Treo 680 smartphone easy to use, slim and compact, yet packed full of features beyond its stellar phone capability, such as email, web browsing, messaging, multimedia, calendar, contacts and more. Palm believes this product will appeal to price-sensitive feature-phone owners who want a more capable mobile-computing device.
“The Treo 680 is the smartphone for everyone. It’s small, sleek, fast and is available in four fun colors on the Palm Canada online store,” said Michael Moskowitz, vice president, Americas International, Palm, Inc. “It’s a great phone design for messaging and email, and provides users easy and fast access to the Internet and to their favorite music and pictures. The Treo 680 makes it easy for people to balance their business and personal lives while on the go.”
“As Canada’s leading wireless carrier, operating on Canada’s only GSM network, we are proud to offer our customers leading-edge mobile devices like the Palm Treo 680. Email availability on a stylish, thin form factor will make the Treo 680 particularly appealing to small and medium-size businesses by enabling them to save time by having access to outstanding mobile innovation and email connectivity,” said John Boynton, senior vice president and chief marketing officer, Rogers Wireless.
With the introduction of the Palm OS based Treo 680 smartphone, Palm is targeting new users in the rapidly growing smartphone and feature-phone markets. Market research firm In-Stat, estimates that 25 per cent of all wireless handsets worldwide will be smartphones by 2011. Research conducted by Palm suggests a substantial population of feature-phone users have not purchased smartphones, fearing they were too expensive and too difficult to use. The Treo 680 will offer an affordable, simple and fun way to get started and stay connected.
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