An independant research group has released a report titled, ” Signature Smartphones: Gaining Mindshare in Order to Gain Market Share”. The study looks at a number of factors where it relates to consumers mindset regarding smartphones available on the market. The study looks at three components and rates the phones to gain insight into how a product is percieved by consumers. Of course, increased mindshare often results in increased sales and consumers willingness to pay a premium for a product. So how is Palm doing? The Palm Pre, despite being on the market for just a few months, ranked second only to the Apple iPhone 3GS. This is impressive given the fact that the Palm Pre has only been on the market for barely 4 months.
The three components used to guage the results:
- Belief that the phone is smart
- Belief that the phone is hip/cool
- Belief that it will make them more productive
For all that’s been said about the “creepy” Palm Pre girl, the marketing folks at Palm should be lauded for a job well done. They’ve managed to place second to a company that has vast resources, an App Store with over 75,000 applications and a product that has been on the market for a number of years. If they accomplish this within a number of months, what will we be talking about next year at this time?
[via Engadget]