Bell Canada Palm Pre Ads Strike Resemblance To iPhone Ads

The Bell Canada Palm Pre ads are a departure from Sprint’s NOW Network ad campaign, but bear a striking resemblance to Apple’s iPhone campaign.

For those craving feature-ridden ad campaigns vs the brand building Tamara Hope ads, these will likely appeal to you. The carrier commercials in both countries are about selling phones, whereby the Modernista campaign is more about brand building.

To sell phones, you demonstrate features and this ad clearly demonstrates the features of the Palm Pre. The concern here is that the similarity between the two campaigns will have the less attentive thinking it’s nothing more than another iPhone commercial. Bell is on the right track, but it seems both wireless carriers have missed the mark.

Perhaps we’re in the minority when it comes to the Tamara Hope ads, but we say keep them coming. It makes us feel happy and inspired, as it does so many.

[via PreThinking]

Palm Pre Ads Evoke Feelings of Inspiration, Happiness

A nationwide study of 305 viewers looked at response to the new Palm Pre ads. While comments at our site and others seem to have an overwhelmingly negative response to the ads, that was not the case with the study group. In fact, half of the viewers chose inspiration or happiness as the emotions they felt while viewing the ad.


Respondents also felt the ads were generally effective with 46% saying they were “somewhat effective” and 21% saying they were extremely effective. Only 19% found the ads cofusing. MediaCurves allows you to watch the trending of interest throughout the commercial, which is particularly interesting.

From this study, it appears the Palm ads are successful, but do these feelings of inspiration translate to actual purchase? Still too early to tell, but it appears the campaign featuring Tamara Hope is likely to continue given these strong numbers.