The Bell Canada Palm Pre ads are a departure from Sprint’s NOW Network ad campaign, but bear a striking resemblance to Apple’s iPhone campaign.
For those craving feature-ridden ad campaigns vs the brand building Tamara Hope ads, these will likely appeal to you. The carrier commercials in both countries are about selling phones, whereby the Modernista campaign is more about brand building.
To sell phones, you demonstrate features and this ad clearly demonstrates the features of the Palm Pre. The concern here is that the similarity between the two campaigns will have the less attentive thinking it’s nothing more than another iPhone commercial. Bell is on the right track, but it seems both wireless carriers have missed the mark.
Perhaps we’re in the minority when it comes to the Tamara Hope ads, but we say keep them coming. It makes us feel happy and inspired, as it does so many.
[via PreThinking]
