Verizon’s Palm Pre Plus Ads Targeting Soccer Moms

A big complaint amongst the tight knit Palm community has been the questionable marketing messages in previous Palm Pre ad campaigns. Despite statistics showing that the creepy Palm girl resonated with viewers, it was not very popular with Palm Pre users. (Editor’s note: We actually like the ads). Those ads were run by Palm, who most will agree did a fantastic job with the Palm Pixi ads. Can you get that Sleepyhead song out of your head? In addition to Palm running ads, the carriers also pick up a big part of the marketing responsibility. Most will remember the onslaught of DROID commercials that aired leading up to it’s launch. It was non-stop. As a result, the DROID saw increased sales numbers.

Last week, Verizon launched the Palm Pre Plus and you probably wouldn’t know of it if you didn’t follow tech blogs. So where is the advertising and what’s coming? Well, the first ads we’ve seen cropped up on our iPhone forums at everythingiCafe and color us confused. The banner reads:

“The 3G smartphone

smart enough for mom.”


UPDATE: PreCentral alerts us to a few new ads that have showed upon Verizon’s YouTube account.

Verizon spent a year waiting for webOS devices and this is the campaign that is going to drive adoption of the Palm Pre Plus. Say it ain’t so.

Have you seen a TV ad or perhaps a banner ad with a more appropriate message? What do you think of the new ads. Let us know in the comments.

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